Snapchat has updated its recommendation system to exclude videos that are fully generated by artificial intelligence from its Spotlight recommendations. This change ensures that only content created by real users will be promoted on the platform, according to TechCrunch.
The move reflects growing scrutiny around AI-generated media and its impact on user engagement and content authenticity. By prioritizing human-made videos, Snapchat aims to maintain a genuine community experience for its users.
For Japanese investors and market watchers, this policy update signals how major social media platforms are adapting their content moderation strategies amid rising AI adoption, which could influence digital advertising and user engagement trends in the region.