Instagram, owned by Meta, is set to replace its 'AI creator' tag with a new 'AI-generated profile' label by late 2024. This change comes as users frequently struggle to distinguish AI-generated profiles from real human accounts, according to The Decoder.
The platform reportedly applies stricter reach and recommendation limits to profiles that do not carry the AI-generated label, aiming to maintain transparency and trust within the user community. Despite these adjustments, Meta continues to plan for a coexistence of both AI characters and human users on Instagram.
For Japanese market participants, this move highlights the increasing importance of clear AI content identification as digital platforms evolve, which could influence regulatory scrutiny and user engagement strategies in Japan's fast-growing social media and AI sectors.