After years of delay, Apple has launched a rebuilt version of its Siri AI assistant, now powered by Google’s Gemini models. According to The Decoder, this new iteration of Siri operates partly on-device and partly through Apple’s Private Cloud Compute infrastructure, enhancing both performance and privacy.
Despite the launch, the updated Siri AI is currently unavailable in the European Union, reflecting ongoing regulatory and privacy challenges in that region. Apple’s collaboration with Google’s advanced AI technology marks a significant shift in its approach to voice assistants.
For Japanese investors and tech markets, Apple’s move highlights the increasing integration of AI capabilities in consumer devices, which could influence competitive dynamics in the FX and equities sectors tied to tech innovation.