Apple has updated its App Store guidelines to require that dating apps and AI companions featuring sexual or romantic content must be rated for users aged 18 and older. This policy change aims to ensure that adult-themed applications are properly flagged and restricted to mature audiences, according to TechCrunch.
The new rule specifically targets apps that include sexual or romantic elements, reflecting Apple's ongoing efforts to maintain content standards across its platform. Developers will need to comply with these updated rating requirements to avoid potential removal or restriction from the App Store.
For Japanese investors and developers, this update highlights Apple's tightening control over app content, which could influence app market dynamics and regulatory approaches in the region's growing digital entertainment and AI sectors.