Meta’s personal AI assistant Muse has rapidly gained traction, reaching an estimated 10.9 million downloads within six weeks following its September 2025 launch, according to data from Sensor Tower reported by KrASIA.
The strong performance of Muse has encouraged Chinese technology startups to develop similar AI assistant products. Notably, Qi Junyuan, who previously led desktop product development at Doubao under ByteDance, left the company in 2025 and established his own AI-focused startup earlier this year.
This trend highlights growing competition in the AI assistant space, with implications for Japanese markets as domestic firms seek to integrate advanced AI tools to enhance user engagement and operational efficiency across FX, crypto, and equities sectors.